Way out West (incorporating Way up North)

I've been doing a few little jobs at the home of the Nottingham Correspondent, and in consequence I have had to frequent the local DIY megastore. While I was looking for filler, my eye was caught by the evostik version of liquid nails (that ever so useful glue/filler combo in a tube). I boggled slightly as some numpty in the marketing department has decided to call it 'better than screwing'. Looking at the picture, I realise it is even worse than I first realised! The filler on the right of the picture is called 'serious stuff', I don't know what the marketing department was on when they dreamt up these names, possibly glue? Who knows!

Somehow I doubt it, although you do have to be an adult to buy it...